THE PLAYBOOKS

The systems behind $7M+ in e-commerce sales, written down. These are the same guides pinned in my Discord: testing, scaling, pricing, and account recovery, with the actual numbers I spend against.

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PLAYBOOK 09 · TRAFFIC

The Shop Channel Ads Nobody Uses

Everyone's fighting over TikTok and Meta CPMs while a warm-traffic channel sits ignored. Shopify Shop Ads sent me a 2.15x ROAS at $25 a day with no creatives. Here's how it works.

4 MIN READ · JUL 2026 · NEW PLAYBOOK 08 · AD CREATIVE

Hooks That Stop the Scroll

Your ad has 3 seconds to earn the next 3. On TikTok the hook is not part of the game, it is the whole game. Here are the 5 hook types that work and how to test your way to a winner.

5 MIN READ · JUL 2026 · NEW PLAYBOOK 07 · PRODUCT RESEARCH

How I Pick Winning Products

A winning product forgives a lot of mistakes. A bad one punishes perfect execution. Here are the 7 filters I run before a single dollar of ad spend touches a product.

6 MIN READ · JUL 2026 · NEW PLAYBOOK 05 · COMPETITOR RESEARCH

Find Any Store's Real Daily Order Volume

The $2 order-number trick that reveals a competitor's true daily order count, exposes saturation, and times your launch. Most "successful" stores are doing way less than they claim.

6 MIN READ · JUL 2026 · NEW PLAYBOOK 06 · TIKTOK ADS

The Multi-Account Testing Strategy

Why the same product dies on one ad account and prints on another, and the 6-account rotation system that stops you killing winners by mistake.

5 MIN READ · JUL 2026 · NEW PLAYBOOK 04 · TIKTOK RESEARCH

How to Force a US TikTok FYP (iPhone)

The exact 7-day iPhone routine to lock your For You Page onto US trends and creators from anywhere: region switch, VPN, SIM removal, and persona training.

6 MIN READ · JUL 2026 · NEW PLAYBOOK 01 · TIKTOK ADS

The 4-Day TikTok Scaling Guide

The 5-5-5 testing formula, ruthless kill rules, and the 4-day duplication schedule behind my first 6-figure week.

8 MIN READ · OCT 2025 PLAYBOOK 02 · TIKTOK ADS

The TikTok Ads Unban Guide

Why accounts really get flagged, when appeals work, and the clean-slate checklist that breaks the ban cycle for good.

7 MIN READ · OCT 2025 PLAYBOOK 03 · PRICING & CRO

Your Pricing Is Probably Wrong

The break-even math for pricing with ad room, the $5-step ladder from $29 to $44, and the shipping trick worth $5 a sale.

7 MIN READ · SEP 2025