HOME / USES

The actual stack

WHAT I USE

The real tools behind the brands, the ads, and the automation. A /uses page for the systems people.

Store & commerce

  • ShopifyEvery storefront, all six brands. Shop Channel Ads for warm traffic on top of paid social.
  • Custom sectionsProduct pages rebuilt from scratch for conversion, not themes out of the box.

Paid media

  • TikTok AdsPrimary acquisition engine. The 5-5-5 testing and 4-day scaling method.
  • Meta AdsDiversification and retargeting.
  • Snapchat AdsThe newest channel in the rotation.

Creative & AI

  • kie.aiNano Banana and Omni models for the AI UGC creative pipeline, one reference image to native ad video.
  • Custom CLIIn-house tool that drives the whole creative pipeline end to end.

Automation & infra

  • Node.jsEvery bot, scraper, and pipeline. If a task repeats, it gets a script.
  • Hardened VPSAlways-on server running scrapers, intelligence bots, scheduled jobs, and this very site's auto-publisher.
  • DiscordOps command center, community, and where the playbooks drop first.

Investing

  • BinanceShariah-compliant crypto, tracked live.
  • AI analyst botsHalal-screen and log research on every US equity before a dollar moves.