6 playbooks
Operations
Every Operations playbook, free. The systems behind $7M+ in e-commerce.
Warming a Fresh TikTok Ad Account Properly
A new TikTok ad account with no history is fragile. This is the setup order, pixel checks, and spend ramp that get it ready to hold real budget without tripping a ban.
7 MIN READ · SEP 2026 · NEW PLAYBOOK 22 · OPERATIONSProtecting Your Store From Chargebacks
Chargebacks are the silent tax on a scaling store: lost revenue, frozen payouts, flagged ad accounts. Most aren't fraud, they're confused customers who couldn't reach you. Here's how to prevent them.
5 MIN READ · AUG 2026 · NEW PLAYBOOK 18 · OPERATIONSHow I Vet Suppliers Before I Trust Them
A supplier can quietly kill a winning product: out of stock the week you go viral, slow shipping, quality that doesn't match the photos. Sourcing is the foundation. Here's how I vet before I trust.
5 MIN READ · AUG 2026 · NEW PLAYBOOK 14 · OPERATIONSSurviving 3000 Orders Overnight
Going viral sounds like the dream until 3000 orders land overnight and your ops can't ship them. A great product with broken fulfillment becomes refunds, chargebacks, and a flagged account. Build the systems first.
5 MIN READ · AUG 2026 · NEW PLAYBOOK 12 · AUTOMATIONBuilding an AI UGC Creative Machine
Creative used to cost me shoots, models, and days. Now one reference image becomes a scroll-stopping UGC video, generated end to end. Here's the machine and why it changes how many hooks you can test.
5 MIN READ · AUG 2026 · NEW PLAYBOOK 11 · OPERATIONSCash Flow Kills Faster Than Bad Ads
The stores that die while scaling usually weren't unprofitable. They ran out of cash. Money goes out for ads and inventory before the money from sales lands in your account. Here's how not to get caught.
5 MIN READ · JUL 2026 · NEW