Shipping software with Claude
A growing share of the work is software: tools I build with Claude Code that run the brands while I sleep. An operator super-app, a competitor radar, an AI ad studio and more, all listed newest first on the projects page.
Scaling the brand portfolio
Running six brands across the US and Bangladesh under Merchwheels LLC, now diversifying paid traffic across TikTok, Meta, and Snapchat instead of leaning on one channel. The goal this quarter: make every brand less dependent on any single ad platform.
Building in public
Documenting the real numbers on X, receipts and all. Every system I use ends up written down for free in the playbooks, which now publish on a rolling schedule.
Halal investing
Reinvesting profit into a shariah-screened book of US equities and crypto, tracked by AI analyst bots I built. Learning in public here too, the same rules as the ads: data decides, feelings sit out.