5 playbooks

Pricing & CRO

Every Pricing & CRO playbook, free. The systems behind $7M+ in e-commerce.

The Money Is in the Second Purchase

Most stores buy a customer once, then never speak to them again. That's a bucket with a hole in it. The real profit is the second and third purchase, where acquisition is free. Here are the flows.

5 MIN READ · AUG 2026 · NEW PLAYBOOK 16 · PRICING & CRO

How to Build an Irresistible Offer

People don't buy products, they buy offers. The same item flops at $30 and flies at $45, and the difference isn't price, it's what you wrap around it. Here's how to build an offer that makes yes obvious.

5 MIN READ · AUG 2026 · NEW PLAYBOOK 15 · PRICING & CRO

The Anatomy of a Product Page That Sells

Your ad gets the click. Your product page does the selling, and it's where most stores leak money. The 6-part structure I use to rebuild pages that actually close, grounded in the copy masters.

6 MIN READ · AUG 2026 · NEW PLAYBOOK 10 · CRO

Reading Your Abandoned Checkouts

Your abandoned checkout report is a free confession of everything wrong with your store. Most people try to win those carts back with emails. First, read what they're telling you and fix the leak.

4 MIN READ · JUL 2026 · NEW PLAYBOOK 03 · PRICING & CRO

Your Pricing Is Probably Wrong

The break-even math for pricing with ad room, the $5-step ladder from $29 to $44, and the shipping trick worth $5 a sale.

7 MIN READ · SEP 2025